‘Clean Beauty’, ‘Natural Beauty’,‘Organic Beauty’ are all buzz words floating around the beauty industry. But what do they mean?  Why are they becoming so important? 

In this post, we hope to answer some of your burning questions...

So what is clean beauty? 🤷‍♀️

Clean beauty is about being NON-TOXIC, meaning that there are no ingredients in the formula that have been linked to harmful health effects like cancer or hormone disruption.

 (and yes, there can be toxic natural ingredients which can cause even more confusion!)

Products & brand should be transparent — meaning that every single ingredient is listed.

How can we identify a clean beauty product when shopping? 🌷

❌ Most people are shocked to hear that their favourite products contain with toxic ingredients.❌

It’s something that (unfairly) takes some research. If you shop at a retailer or with a brand that is totally committed to clean beauty, that’s certainly the easiest route.

Look out for certifications, in the UK there is COSMOS, ECO Cert, Vegan Certification to name a few - all of these bodies check each ingredient, how it's sourced and cultivated, and make sure it's in line with their standards. 

However, if you’re looking at a label, scan for the biggies — it should be free of parabens and phlalates, and SLS's at the very least.

The ingredient “fragrance” can be a red flag if the company doesn’t break out what’s in there. it’s a place where companies can hide ingredients they’d rather not list on the label.

Where does the term 'organic' come into it? 🌿

The term 'organic' has to do with the farming method. When ingredients are farmed organically, they're grown without synthetic fertilisers or pesticides.

When a product has 95% of its ingredients farmed that way, it's considered organic and typically has a seal from the COSMOS Europe.

Here at NAYDAYA we keep all our formulations at 95% organic, we believe this way ingredients are never compromised, and full of the highest quality nutrients for your body 

Does clean beauty allow for science or any man-made ingredient? 👩‍🔬

Yes of course, It’s not that science or synthetics are bad — it’s that toxins are not permitted, but unfortunately they are rampant in conventional beauty products. Why should something that’s supposed to be a luxury contribute to illness? How is that ok?

How can the beauty industry claim their products are “pure”, “natural”, “eco”, “organic” when they’re not?

Unfortunately because the industry is largely unregulated. There’s no legal definition of clean, or nontoxic, or natural, and even “organic” products can contain toxins as long as they have some organic ingredients. No governmental agencies are policing it and generally people don't realise that something can be marketed as "natural" when actually only 1% of the product actually is.

Final Thoughts 

💥 Research the brands you shop with, they should be transparent about every single ingredient 

💥 Look for certifications 

💥 We love Skin Deep - you can input any product or ingredient in question, it will give you full details on the effects, irritants, and safety levels.

💥 Download Skin Ninja App you can scan any cosmetic product on your phone and Skin Ninja will list out toxic ingredients - it couldn't be easier!