Every day, over 300 babies in the UK are admitted to neonatal care. Bliss is a UK charity supporting babies who are born prematurely or sick, and their families.

Our founders first baby was born at 34 weeks, and spent 4 weeks in a neo-natal ward in London. When NAYDAYA was founded, Fiona felt strongly about giving back to a community that had given her so much support during a very difficult time for her, and her family.

A neonatal unit can be a very scary place with a steady chorus of beeps & flashes. Seeing your baby hooked up to wires & monitors is an experience parents don’t easily forget. Uncertainty looms over families & not being able to stay close to your baby is one of the most heart-breaking experiences.

Many parents are left having to go home each day, sometimes many miles away, with the worry that they may be called back if things take a turn for the worse. Alongside the fear & anxiety felt by parents is the reality of a hospital stay that can stretch from weeks into months and the financial strain this places on families.